Overview
Complete Digital Branding Solution: Website Development & Brand Identity
We developed a comprehensive digital branding solution for Ajua, a leading customer experience intelligence platform in Africa. Our work included creating a custom brand identity that reflects their innovative approach to customer analytics, along with website development. The branding elements and website design help Ajua stand out in the competitive customer experience and analytics industry, connecting with businesses across Africa seeking data-driven customer insights.
Website Development
Developed a modern, user-friendly website that effectively communicates Ajua's platform capabilities, services, and value proposition, providing an engaging experience for businesses looking to enhance their customer experience through data-driven insights.
Employee Management Product
Created a comprehensive employee management product designed to work within companies, featuring intuitive authentication flows including login, signup, and password recovery screens to streamline HR processes and enhance workforce management.
Survey Product
Developed a comprehensive survey product with advanced features including media upload capabilities, template upload functionality, and responsive design that adapts seamlessly to both mobile and desktop devices, enabling businesses to create engaging and flexible survey experiences.
Brand Identity
Established a cohesive brand identity using a carefully selected color palette and typography system that reflects innovation, trust, and technological excellence, enhancing brand recognition and positioning Ajua as a leader in the customer experience space.
Project Highlights
Our comprehensive solution delivered complete branding and website development services for Ajua. Click on any highlight to learn more about that feature.
Website Homepage
A modern, professional homepage designed to showcase Ajua's customer experience intelligence platform. The design emphasizes innovation, data-driven insights, and clear communication of services including customer feedback collection, real-time analytics, and actionable business intelligence solutions.
Survey Product
We developed a comprehensive survey product for Ajua that enables businesses to create, customize, and deploy engaging surveys with advanced features. The product includes media upload capabilities for rich content integration, template upload functionality for quick survey creation, and fully responsive design that automatically adjusts to provide optimal user experiences on both mobile and desktop devices.
Media Upload
Seamlessly upload and integrate images, videos, and other media files into surveys to create rich, engaging content that captures respondent attention and enhances data collection quality.
Template Upload
Streamline survey creation with customizable template upload functionality, allowing users to quickly deploy pre-designed survey structures and adapt them to their specific needs.
Responsive Design
Automatically adapts survey layouts and interactions for optimal viewing and completion on both mobile devices and desktop computers, ensuring consistent user experience across all platforms.
Employee Performance Management
We developed a comprehensive employee management product that works within companies to streamline HR processes, enhance employee engagement, and improve workforce management. The product features intuitive authentication flows including new registration, code confirmation, login, and password recovery screens, designed with a focus on user experience and security.
Login Screen
Secure and user-friendly login interface designed for quick and easy employee access to the management platform.
Dashboard & Core Features
Beyond authentication, the employee management product includes comprehensive dashboard features that enable employees to manage objectives, track progress, handle feedback requests, and view detailed task information. These features provide a complete solution for workforce management and employee engagement within organizations.
My Objectives
Comprehensive objectives and key results (OKR) dashboard that allows employees to view, track, and manage their performance goals with visual progress indicators, team assignments, and status tracking.
Objectives Management
The objectives management system enables companies to set, track, and manage team and individual goals effectively. The system includes features for creating new objectives, viewing company-wide and team objectives, tracking progress, and managing team assignments, providing a comprehensive solution for performance management and goal alignment.
Objectives Overview
Centralized objectives management page with filtering options for company objectives and team objectives, allowing users to view, edit, and manage all objectives from a single interface.
Company Objectives
Company-wide objectives view displaying organizational goals with the ability to filter between company objectives and team objectives, providing visibility into strategic alignment across the organization.
Color Palette & Typography
We carefully selected a cohesive color palette and typography system that reflects Ajua's brand identity. These design elements create a modern, trustworthy, and innovative appearance that resonates with businesses seeking advanced customer experience analytics and intelligence solutions.
Primary Gold
#FFBB35
Primary Blue
#002E86
Light Blue
#26B5FF
Light Gray
#E5E7EB
White
#FFFFFF
Typography
Primary Font Family
Modern, clean typography used throughout the website for all text elements, ensuring readability and a professional appearance that reflects Ajua's innovative approach to customer experience analytics.
The quick brown fox jumps over the lazy dog
font-family: system-ui, -apple-system, sans-serif